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Finding the right eCommerce platform for your growing business

Starting to sell online is exciting, but you’ll need more than inspiration to get things going. There’s still plenty of research to do and a lot of questions to answer before you get started. What should be your priorities? Considering an eCommerce platform to partner with is certainly a step in the right direction. Start with this helpful article about what to look for when choosing an eCommerce software solution that meets your needs:

1. Security

Security is one of the top concerns for customers that make online purchases. If you want to build trust and reassure your clients, make sure to have a secure checkout page that uses SSL (Secure Sockets Layer) encryption to protect personal information such as credit card numbers, names, and addresses.

The process could be simple, but if your site is susceptible to vulnerabilities such as logins without proper protection, an attacker could access your customers’ sensitive information. This could hurt your business, so make sure to protect your customer transactions at both ends.
Your checkout page can be presented in HTML, CSS, or other technologies that can deliver the necessary functionalities in a secure way. Several checkout applications make it easy to ensure your website features a secure checkout process. Tru Connect is one of them – this payment gateway easily integrates with your systems, and it will even offer you a hosted checkout page with your branding.

Security is an essential priority for any eCommerce site owner. Unfortunately, many businesses don’t take advantage of all available tools or test their security before going live. A robust eCommerce platform would have built-in security APIs like Tru Security that leverages AI and strong customer authentication to offer best-in-class protection.

2. Customisation

Wearing a custom-made suit is a great way to feel like royalty. A tailor will take your body measurements and fit you for a perfect suit that looks great. For some people, wearing a custom-made suit can make them feel invincible.

Similarly, although most eCommerce platforms will take care of the essentials, custom fit options can seriously boost the value and output of your eCommerce website. One platform that is able to deliver both quality and customisation is Stor – it offers a simple drag and drop online shop builder, unique templates, and it’s fully responsive on every device: mobile, tablet or desktop.

3. Ease of use

In every industry, the mantra “easy to use” is one of the most important attributes. If your website is too difficult to navigate, then people won’t use it.

eCommerce sites need eCommerce-ready features that make their products or services easy for users to find and use. That means having the right features for more than just basic shopping and ensuring that users can easily add products to their carts and checkout.

It also means understanding the modern customer and their needs. Today, eCommerce platforms need to act like a natural extension of modern life — allowing for a smooth transaction experience for customers.

Therefore, more and more businesses are looking to technology to make their business run more efficiently. Whether it’s allowing your customers to buy your services through social media selling, accepting multiple currencies on your website or using a payment gateway through integrations with well-known eCommerce platforms, your business needs to leverage technology to facilitate customer opportunities.

4. Scalability

Scalability is the true litmus test of a business idea. If you can’t scale your idea, it is most likely not a good one. It has to be easy for new eCommerce websites and suppliers to integrate into your existing business and management processes.

Different eCommerce platforms will have different scaling capabilities. Some may be easier to scale than others, depending on how you use your website and the tools they offer. Some may cap your site’s traffic or how many products and services you offer, while others may place a higher priority on improving the overall shopping experience. You should look at your platform’s documentation to determine whether it can scale your business as you want to, according to your priorities.

You’ll also need to determine what business metrics are important to you. Are you looking solely at conversion rates or sales per item? Are you looking at the cost of goods sold or selling price? How many items are on your site? How often are buyers making a purchase? These are just a few of the questions that will help you determine the perfect platform for your goals. Most eCommerce platforms have a rich and extensive catalogue of features, but it’s good to think about what you would like to have first before you decide on anything for the sake of simplicity.

5. Support and customer service

If you are selling products online, you need to choose an eCommerce platform that offers excellent customer service and 24/7 dedicated support for any technical issues. Look for eCommerce platforms that also offer detailed documentation and best practice guides to make the best of their services.

A good eCommerce platform will be an invisible partner helping deliver value at your pace by using the tools you need while being ready for whatever ambitions you may have.

Security statement

Security is our top priority at Trust Payments and we strive to ensure that all data is kept secure at all times We keep all customer data safe with AES256 encryption, SSL Certificates, and a minimum of TLS1.2, between your website and our datacentres.

Our systems are scanned quarterly using the Qualys PCI Platform, an independent Qualified Security Assessor (QSA) and approved vendors – Omnicybersecurity (UK) & Forgenix (US) – to ensure compliance with the security requirements of the card schemes.

We follow a number of rigorous security procedures on a daily basis including, but not limited to, continuous monitoring of our perimeter, dark web monitoring, and internal checks to ensure that CIA triad is maintained at all times.

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