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10 Fun Christmas payment tips for eCommerce entrepreneurs

10 Fun Christmas payment tips for eCommerce entrepreneurs

The eCommerce world is gearing up for Christmas – a time of celebration. How did your eCommerce sales strategy do this year?

After Black Friday and Cyber Monday, you can probably already tell whether your eCommerce efforts are working. But what if you could do better?

To help you make more sales during the holiday season, we’ll share ten clever payment tips for Christmas eCommerce stores.

Tip 1: Plan based on previous years’ results

Look at your transaction volume last year and spot any big trends. What’s the rate of eWallet purchases? How much of your sales come from overseas? Do your customers like to pay with credit cards? Adapt your payment page to offer the preferred payment options first so your customers can checkout easily this year. Make sure you let your customers pay in their own currency if you have a big overseas client base.

Tip 2: Don’t offer discounts too early

Your savvy customers know they should wait for the final price cut, so offering discounts too early won’t help. You should start your marketing campaigns as soon as November – once Halloween and Bonfire Night are over, consumers start thinking about Christmas. With your current payment gateway, perhaps eWallets, or Account-to-Account payments are the most cost-effective for you. To boost sales and save money, give your customers discounts so they’ll use that method.

Tip 3: Enable one-click payments

You only have to enter the CVV after you start the transaction with one-click payments. They simplify the checkout and minimise the amount of data cardholders have to enter on the payment page. Payment gateways tokenise this information at the time of the initial transaction so that merchants won’t have to save it.

Tip 4: Ensure your trading name matches your account

Chargebacks are common if customers don’t recognise the transaction on their bank statements. You need to make sure your bank account name matches your business name. If this is not possible, you can tell your customers about your account name on the invoice or receipt you send them after they buy online.

Tip 5: Handle errors on payment pages

The worst thing your customers can experience is reaching a checkout page and entering their payment details only to receive an error message. Most people are very likely to abandon the purchase when this happens. You can enable in-page error handling so that if the cardholder does not provide accurate information, the transaction won’t go through.

Tip 6: Enable two-step authentication

You can’t make everyone buy. Some people leave their carts before making a purchase. You should make it easy to return and buy things left in the cart.

You can save cart items for later so prospects can complete the purchase when it’s more convenient. This is a clever way to re-engage clients who had previously abandoned the checkout.

Tip 7: Support social payments

Social media will likely play a big role in your Christmas marketing campaign. You can get creative with discounts and enable pay-by-link options for your customers on social media. Using the secure URL link you provide on social media, they can pay with their credit or debit card without leaving the platform. Your customers will love it, and you can request and receive payments at any time from anywhere in the world.

Tip 8: Display Coupon Codes on the Homepage

Social media will likely play a big role in your Christmas marketing campaign. You can get creative with discounts and enable pay-by-link options for your customers on social media. Using the secure URL link you provide on social media, they can pay with their credit or debit card without leaving the platform. Your customers will love it, and you can request and receive payments at any time from anywhere in the world.

Tip 9: Offer flexible payments

Social media will likely play a big role in your Christmas marketing campaign. You can get creative with discounts and enable pay-by-link options for your customers on social media. Using the secure URL link you provide on social media, they can pay with their credit or debit card without leaving the platform. Your customers will love it, and you can request and receive payments at any time from anywhere in the world.

Tip 10: Retarget your customers in January

Social media will likely play a big role in your Christmas marketing campaign. You can get creative with discounts and enable pay-by-link options for your customers on social media. Using the secure URL link you provide on social media, they can pay with their credit or debit card without leaving the platform. Your customers will love it, and you can request and receive payments at any time from anywhere in the world.

Bonus Tip: Try TruConnect

From Trust Payments, TRU Connect is a payment gateway that will enable you to access the next generation of online payments on any device. With support for 180 currencies and 24 local payment methods, it can help you generate new revenue streams and make your customers feel safe shopping online.

Learn more about TRU Connect today.

By |2022-12-07T13:57:12+00:00December 7, 2022|Blogs, eCommerce, Events, Online Payments|Comments Off on 10 Fun Christmas payment tips for eCommerce entrepreneurs

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