If you are setting up an eCommerce website, you have most likely heard about inbound marketing – it involves creating valuable content that targets customers’ needs, problems, and challenges. The inbound marketing model establishes your business as an expert source of information in your industry and about your products, supported by digital and print content.
Inbound traffic is the lifeblood of your eCommerce business – by building your inbound traffic strategy, you’ll make it easier to acquire new leads and grow your audience. To help you start this journey, in this article, we’ll cover five different ways to get more targeted inbound traffic:
1. Optimise your content with great SEO
Most of your customers are likely coming to your website through organic search results. Suppose you want to learn how to increase traffic to your eCommerce website – in that case, it’s important to build up your SEO strategy and make sure that you’re getting the best possible exposure with every article, guest, and social media post.
When it comes to inbound traffic, Google is king – this search engine’s results and algorithms are always the ones that will get you the best conversion rates. The more relevant your content is, the more people will be able to find it. When you are creating content for your website, it’s good to start by researching other successful websites in your industry, how they advertise their products and if they have a follow-up page that further engages with customers with additional content. Then learn what your audience is searching for on Google so you can provide them with the best content.
Think of on-page SEO as a method to boost rankings in search engine results and bring more traffic to your website. On-page SEO elements you need to review for optimum ranking and traffic generation: the page title, header, meta description, image alt-text, and keywords within the meta description- this is what shows up on Google’s results page.
2. Leverage your website analytics
In the journey of learning how to increase traffic to your eCommerce website, it’s essential to learn about your audience. Platforms like Stor.co incorporate Google Analytics statistics and will help you quickly identify where you’re losing and gaining visitors. Analytics will give you the information you need to enhance your customers’ experience on your website and be more strategic when you try to fulfil their needs.
For example, if your customers are coming from a specific region, you might want to expand your business into that region and offer shipping discounts.
Or, if your customers are searching for products, you don’t have then it may be time to diversify your stock.
3. Watch and share the latest trends
Sites that are considered subject experts on their topics are favoured by Google. Writing blog posts targeting long-tail keywords, when customers are closer to purchase, show that you have covered a topic thoroughly and will show your expertise in your industry. Search engine rankings will improve if you focus on long-term traffic.
By keeping a constant stream of content that addresses your customers’ questions, issues, and pain points, you’ll maintain relevance and build your brand as a trusted topic expert.
4. Perfect your eCommerce store
The second most powerful keyword for online searches is “buy.” That’s because it brings customers into your eCommerce store. Your content should be answering questions your potential customers have at every stage of their journey, such as “What can I buy?” or “What products do you think I should buy?” Include targeted CTAs (calls-to-action) within your content so that customers have access to personalised offers on your website.
5. Utilize the power of social media
Social media can be used in a number of different ways, but one of the most important for your journey is driving traffic to your website using an affiliate program. If you have a business that sells something on one or more social media sites, you can benefit from getting customers to that site by offering a discount or a coupon code for purchasing your products from a particular source. This can draw users to your site, helping you to drive the traffic you need to grow. It also gives you great information as to where your customers are coming from if you use specific codes for each channel.
Conclusion
According to Eurostat, the percentage of online shoppers reached 73% in Europe in 2021. Now more than ever, your business will be as good as the traffic that’s coming through its ‘door’, so it’s important to put time and effort into increasing it. Driving traffic is an ongoing task, and it will yield results. To reach your website, your future customers can take a variety of different paths – you just need to figure out what works best for your business.
