As the digital landscape becomes more crowded, brands must develop innovative and engaging strategies to grab consumers’ attention across a variety of channels during holiday sales. eCommerce sales are expected to double by 2026, and one of the catalysts for this growth is the growing number of mega shopping events or “Mega Sale Days”.
What are Mega Sales Days?
Mega Sales Days are categorised as significant sales events in Southeast Asia, which are playing a crucial role in the e-commerce calendar because of the growing number of these events. Mega Sales Days are increasingly adopted outside of their origin countries, first on a regional scale, then globally, starting with Europe.
Mega Sales Day Example: Singles Day Sales
“Singles Day”, which takes place on 11 November every year, is one such event originating in China in the ’90s and is symbolised by the number 11/11, which signifies four singles celebrating together. Considered the largest online shopping day in the world, it is now getting traction in Europe, targeting the Chinese expats in the West. As mainstream and international brands in the UK capitalise on this trend, Statista forecasted sales generated during Singles’ Day in the UK exceeding £1.44bn this year.
Bringing consumers from discovery to purchase on Mega Sales Days
Mega Sales Days campaigns have gone beyond the traditional Thanksgiving, Black Friday, Christmas, Easter or seasonal sales. In addition to the 11.11 sales, brands run campaigns throughout the year, including their “birthday anniversary campaigns” and other year-end campaigns 9.9 and 12.12. They also focused on localised holiday campaigns to capitalise on regional customers.
There has been a shift in how consumers consume content and discover products in the past few years, and Mega Sales Days are tapping into this shift. There are a lot more cross-border purchases, and consumers are influenced by the conversational commerce trend. They are more likely to complete a purchase if the business is reachable through messaging. Particularly in the past 18 months, there has been tremendous growth in different digital experiences, such as live shopping, according to Campaign.
Key insights to help you make the best of Mega Sale Days
Offers and discounts alone will not cut it
Especially for younger audiences. Now, consumers look for presale events and want brands to engage them with giveaways and interactive games. There has been some experimentation among fashion brands and retailers through collaborations and campaigns with popular references. For example, Moschino launched a new collection with Sims, featuring garments with Sims motifs. For the release of its Sonic sneaker, Kenzo created a gamified e-shopping experience restricted to a number of players to give the appearance of exclusivity.
Social media: an essential tool for discovery
Consumers increasingly use social media to get inspiration about what to buy during Mega Sales Days. Thanks to personalised recommendations on social media, most have been able to complete purchases. Combine retargeting campaigns with personalisation for incredible results. Any of your prospects can be targeted with a separate, personalised message, showing them dynamic ads of the same product they had already checked out. Alternatively, you can show them additional products after they have made a purchase.
Frictionless eCommerce involves frictionless mobile experiences.
Consumers often have issues with their mobile apps or websites taking too long to load, images that are unclear, and product information that is too complicated to understand. Customers on Mega Sales Day reward brands that eliminate these issues and deliver frictionless experiences. Among the most popular beauty brands today, Sephora has mastered the mobile user experience with a mobile app that enhances the in-store experience and makes online shopping incredibly simple. By scanning bar codes, users can read product reviews and watch how-to videos in-store, as well as track their purchase history.
Master the Best Practices of Mega Sale Days
During Mega Sales Days, online retailers need to make sure their sales stand out from the crowd. Research, strategic thinking, and the willingness and ability to use multiple marketing channels are necessary in addition to offering enticing deals and discounts.
Don’t forget to ensure a robust payment processor is in place. Trust Payments’ reliable payment processing services help businesses handle high transaction volumes during Mega Sale Days. Our wide range of payment methods also enable businesses to cater to diverse customer preferences worldwide and expand market reach.
If you are concerned that Mega Day Sales will tax your resources or disrupt your online strategies, simply take a step-by-step approach and test what works for your brand. Following the tips provided in this article will ensure you deliver the most impact when it comes to getting shoppers to make purchases.
Have a question?
What is Singles Day sales?
Singles Day sales, also known as Double 11 or 11.11, originated in China as an annual mega shopping event celebrated on November 11th. Initially conceived as an anti-Valentine’s Day for single people, it has evolved into the world’s largest online shopping festival, surpassing even Black Friday and Cyber Monday in terms of sales volume. Singles Day sales feature massive discounts, promotions, and special deals offered by e-commerce platforms and retailers, attracting millions of shoppers globally.
What do you mean by 11.11 in Shopee?
In Shopee, 11.11 refers to Singles Day, celebrated on November 11th. Similar to other eCommerce platforms, Shopee offers extensive discounts, promotions, and exclusive deals to shoppers during this annual shopping event. Shopee’s 11.11 campaign typically includes flash sales, vouchers, games, and other incentives to encourage participation and drive sales. It has become one of the most anticipated shopping events for Shopee users, offering them the opportunity to enjoy significant savings on a wide range of products.
