Metaverse: creating the ultimate gaming experience
The Metaverse entered the common zeitgeist with Mark Zuckerberg’s endorsement and Facebook’s name change to Meta at the end of 2021, bringing great change and endless possibilities.
Web 3.0, as it is sometimes called, the Metaverse is gaining momentum thanks to a combination of technologies. Virtual and augmented reality, blockchain, cryptocurrencies, and 5G networks combine to offer a decentralised universe that is vast and immersive. It may not be long before brain-computer interfaces blur the distinction between the physical and virtual worlds.
Its mission is to create a virtual reality where everyone can be whoever they want and do whatever they want in total safety and security with other people who share the same thoughts and desires.
How do you test the Metaverse?
To visit the metaverse or create an avatar inside of it, all you need is a client that can connect to the server where the project runs, just as any website does today. The user is getting an interactive experience without the need to log off, as the Metaverse will be always waiting. Nobody is actually quite sure how much immersion you will experience in the Metaverse.
The Metaverse differs from a typical video game in that anyone can access it no matter what device they use or where they are. You can play it on your phone and continue it later on your computer or Oculus headset. In addition, the metaverse does not have any rules other than those you set, so it only resembles other games from a creative point of view. Laws in the metaverse serve as a means of maintaining peace for all citizens but are neither good nor evil.
Who are the Metaverse’s current gaming leaders?
Experts agree that gaming platforms have the best chance of helping brands enter the metaverse, largely due to the fact that their user bases are already accustomed to consuming in the virtual world.
The companies at the forefront of Metaverse gaming are:
Epic Games, owners of Fortnite, just acquired Harmonix, the studio behind the games Rock Band and Fuser, with the goal of bringing musical experiences to the Metaverse.
Meta, previously known as Facebook, is investing in AR and VR to support metaverse gaming. Moreover, it has social media connections that may facilitate communication within the metaverse.
Niantic is the Pokemon Go creator, and they are taking the immersive experience further by building their own metaverse without needing a VR headset. It’s called Lightship, and it’s coming soon.
Microsoft already started testing the Metaverse with Xbox at the console’s 20th anniversary, when it enabled Xbox players to Walk around their “Xbox Metaverse” as avatars and see the company’s highlights and significant dates as well as personal highlights from their Xbox career.
Roblox is focusing on a virtual world where connection is the most important thing. The company aims to facilitate a safe atmosphere and provide tools to help maintain relationships over time. A key feature of their universe will be allowing players to engage in a wide variety of activities in real-time with one another.
What will the gaming experience be like in the Metaverse?
The gaming experience is still a work in progress, and the big players are experimenting with content. But the larger trends lead to globalisation of the gaming experience, to players competing against each other, no matter where they are, and closer human connection, whether it’s through communication channels like messaging, avatars or video calls.
Since the rules of the game are up for grabs, new types of games and possibly even new sports are yet to be invented; all fueled as well by a massive appetite from gamers for fresh content. Many of these features already exist on individual platforms, but the metaverse will create the ultimate gaming experience where there will be flawless interconnection between them.
New eCommerce opportunities in gaming
Digital brands can add value to their products by pairing them with physical goods. For example, Roblox’s “Vans World” features digital items that are identical to those sold in brick-and-mortar Vans stores, such as skateboards and t-shirts. Customers can actually order the shoes in real life, and they can customise them through both locations (the online and physical locations are kept separate for now). The idea of offering virtual goods along with physical merchandise is on the road map of most, if not all, metaverse platforms.
A lot of moving parts still need to align for the mobile metaverse to become a common reality. But if its goal is to give people complete freedom to experience it anywhere and anytime, mobile is likely to be the primary platform for it.
Is it totally safe and secure?
With the Metaverse economy connected with the offline economy, it is likely that theft and fraud will increase. Digital identity will need to be protected as it will be a reflection of real-life identity, including managing money and sensitive data, as well as ensuring that it cannot be faked.
Since metaverses are certain to generate enormous volumes of personal data, they will need to handle it in the same way as social networks, which have become increasingly strict regarding privacy and data processing.
Companies involved in the metaverse will be responsible for securing this new environment since they will assume the role of authenticators. In order to keep users happy and content, data, and profits protected, they will have to eliminate cheating and fraud in the metaverse.
There are a lot of open questions that need to be answered and this will be an exciting challenge for the metaverse community, as well as the cybersecurity providers.
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