Regionally, Asia-Pacific is the leader in eCommerce sales, with China accounting for 52% of all retail eCommerce sales worldwide, according to eMarketer. They predict that in 2021, India will become the fastest-growing eCommerce market with an online sales growth of 27% as more retailers launch or expand their online stores, lifting the country to the eighth place in the annual eCommerce sales rankings. With an estimated growth of 26% in 2021, Russia is another new entrant to the top 10 sales ranking.
The growing middle class in the region is making a significant contribution to the growth of eCommerce, along with the higher penetration of mobile and the internet. During the purchase journey, mobile devices are increasingly becoming the primary engagement channel for consumers. Therefore, your online shop needs to be mobile-ready and fully responsive so customers have a smooth checkout experience. A platform like Stor.co will enable these features out of the box, keeping your investment in the newest technologies to a minimum.
As short-form video content is another critical trend that drives online shoppers in APAC, building a video content strategy to engage with these audiences is vital. During 2020, Chinese internet users spent an average of 42.6 hours each month watching short videos, according to Statista, so engage with these users by incorporating video ads into your app marketing strategy.