It’s most likely you haven’t even begun thinking about turkey and cranberry sauce yet, but perhaps it is time. The most celebrated American holiday, Thanksgiving, is often followed by the most awaited shopping day of the year, Black Friday, and this is a tradition wholeheartedly adopted by the UK market.
Over the last year, consumers have mostly switched to online shopping, and it’s no wonder that Black Friday online sales increased by 22%, up to $9 billion globally. So if you haven’t already started planning for this year’s rush, you need to start strategizing for the epic shopping week, starting on November 22nd and ending with Cyber Monday on November 29th.
So unless you anticipate the Black Friday e-rush well ahead of time, you could face a mass exodus of your site’s visitors who will happily take their credit cards elsewhere .
Do you have a Black Friday To-Do list? If your answer is “I’m not sure”, we’ve got a toolkit to get your online store ready: