Small retailers now have access to the same customer analytics as the big players, thanks to contactless payments. Despite being relatively new, this technology was widely adopted because of its convenience for customers. Nowadays, it can be unsettling to enter a business where you can’t use contactless, especially if it’s a fast-moving transaction environment.
Although there is still a place for slow transactions, the trend has remarkably shifted towards faster, real-time payments. Retailers and consumers alike understand the power of data that can come from card transactions, not just from a security standpoint but also from an insights perspective.
This is where converged commerce comes into play, enabling unified, user-friendly customer experiences online, in-store, and everywhere in between.