This can be a major pain point for customers, as each of them is going to instantly judge the look and feel of your website or platform. Research in the Online Journal of Communication Media Technology found the following seven aspects of interface design to be of the utmost importance: graphical representation, organisation, content utility, purpose, simplicity, and readability.
For instance, provide an organised menu at the top of your website for easy navigation, and keep the standout texts to a minimum, so you can direct attention to important announcements, such as discounts or featured brands. Wishlist options and product filters are also a must, as these features help your customers shop with ease. Remember, it takes 0.05 seconds for users to decide whether they leave or stay on your website, so you should spend time developing its design and understanding the preferences of your target market.