Digital Marketing Executive

Job Title:  Digital Marketing Executive
 
Intro
 
Whilst the last couple of years have been a tough time for everyone personally, we’ve adapted our strategy and continued our impressive growth. In that timeframe we’ve hired and integrated close to 150 new starters and grown our revenues significantly as a business.
 
We have adapted our ways of working to ensure that new starters that join feel part of one big virtual team. From regular town halls to coffee mornings and dedicated mental health days, we want to ensure we put the needs of our employees first. Feedback from our new hires has been positive, they love our onboarding programme and how much it makes them feel integrated into Trust from the start. Trust Payments was recently recognised for its accomplishments in employee engagement and is now considered one of the UK’s “Best Companies to Work having been awarded a 1* star rating indicating very good levels of workplace engagement.” Winning accolades in three other categories include being One of Financial Services top 30 companies, one of London’s top 75 large companies, and one of Wales top 30 companies to work for.
 
About Us:
 
Trust Payments is a global unified payment technology group that was formed in 2019 bringing together technology and financial services into an omnichannel solution. The new business model has enabled Trust Payments to establish itself as a leading Fintech Payments group. The company has undertaken a major culture reset and now operates as a fast-paced inclusive organisation with talented people at it’s very heart. In 2019 the business expanded it’s product offering from Gateway and Acquiring to POS and Mobile Loyalty, creating true omnichannel processing capabilities and now provides over 30 unique products to merchants of all sizes. Business revenue has grown significantly in the last 2 years and as such we are expanding into even more products, markets and geographies and are hiring people at all levels.
 
Main purpose of the job:
 
The Digital Marketing Executive will play a key role, impacting on the overall growth of Trust Payments. Reporting to the Senior Digital Marketing Manager, they will be a key contributor to the development and implementation of Trust Payments’ digital growth strategy. This includes social media, email marketing, campaign and workflow automation, SEO and maintaining all online assets of Trust Payments.
 
Duties and responsibilities:
 
•   Understanding end-to-end customer journeys and mapping out workflows for leads and creating lead nurture automation.
•   Writing copy for and designing emails for vertical and product specific campaigns.
•   Collaborating with the wider team to identify gaps in campaigns.
•   Creating onboarding and vertical specific emails.
•   Managing automated emails for Trust Pilot/NPS.
•   Supporting with SEO strategy to ensure optimisation of website and sub sites.
•   Setting up lead scoring and workflows for MQLs and SQLs.
•   Monitoring and reporting on the performance of the automation flows.
•   Setting up workflows in new website platform and other tools like Salesforce, Unbounce and Pardot
•   Supporting the wider team on other digital channels including social.
 
Experience and Qualifications:
 
•   3+ years’ experience in Digital Marketing/ Automations/ Email Marketing
•   Excellent knowledge of automation and workflows
•   Great at designing and building emails
•   Excellent understanding of lead nurture
•   Good copy writing skills
•   Agile, with an ability to respond quickly in an environment of changing priorities
•   An uncompromising approach to hitting deadlines
•   Desirable knowledge of Java/HTML
o   Pardot
o   Optimisely
o   Adobe Creative Cloud
 
Benefits (subject to local office benefits policy):
 
•   Opportunity to be part of a rapidly scaling and market leading Fintech business.
•   Flexible homeworking
•   Health and Wellbeing ethos including regular wellness sessions, fitness and nutrition and other events as well as supported by internally qualified      mental health first aiders
•   Family friendly enhanced benefits/policies
•   Pension, Healthcare, Life Assurance
•   Social events and team building
•   Celebrations
 
 
We understand the value that a diverse and inclusive working environment brings to Trust Payments. We celebrate the differences that people can bring through their cultures, backgrounds and perspectives. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or any other protected characteristic.
 
To submit your CV for this exciting Digital Marketing Executive opportunity, please click ‘Apply’ now