Trust Payments
Job Title: Retail Marketing Manager
Intro
Whilst the last couple of years have been a tough time for everyone personally, we’ve adapted our strategy and continued our impressive growth. In that timeframe we’ve hired and integrated close to 150 new starters and grown our revenues significantly as a business.
We have adapted our ways of working to ensure that new starters that join feel part of one big virtual team. From regular town halls to coffee mornings and dedicated mental health days, we want to ensure we put the needs of our employees first. Feedback from our new hires has been positive, they love our onboarding programme and how much it makes them feel integrated into Trust from the start. Trust Payments recently received a ‘Best Companies’ 2* accreditation from TM Group, which recognises exemplary levels of workplace engagement, leadership and wellbeing within the company. Winning accolades in three other categories include being One of Financial Services top 30 companies, one of London’s top 75 large companies, and one of Wales top 30 companies to work for.
About Us:
Trust Payments is a global unified payment technology group that was formed in 2019 bringing together technology and financial services into an omnichannel solution. The new business model has enabled Trust Payments to establish itself as a leading Fintech Payments group. The company has undertaken a major culture reset and now operates as a fast-paced inclusive organisation with talented people at it’s very heart. In 2019 the business expanded it’s product offering from Gateway and Acquiring to POS and Mobile Loyalty, creating true omnichannel processing capabilities and now provides over 30 unique products to merchants of all sizes. Business revenue has grown significantly in the last 2 years and as such we are expanding into even more products, markets and geographies and are hiring people at all levels.
Main purpose of the job:
Trust Payments is looking for a Retail Marketing Manager to join our growing marketing team. Your goal is to grow and manage our digital presence through our retail proposition. As our Retail Marketing Manager, you will work with our Head of Marketing to activate marketing campaigns for our target market. This role is one of our core pillars of growth for the next 5 years.
Duties and responsibilities:
• Partner with the Head of Marketing and other key stakeholders to set a vision for our Retail business unit
• Help define the customer value proposition and GTM strategy for Retail
• Build and maintain the core marketing elements such as strategy, playbooks, messaging collateral, dedicated website content, data sheets, white papers, webcast content, presentations and thought leadership
• Act as a key contact for the marketing organisation to provide retail-focused content, customer insights and feedback as they create innovative marketing campaigns, SEO, web design, persona development and target marketing refinements to build pipeline
• Develop a rich understanding of the market, analysing customer, competitor and market trends in intricate detail, and gleaning insight that is powerful and compelling.
• Support the wider marketing team on events, webinars and other marketing initiatives to ensure maximum ROI across all channels
• Analyse campaign performance and suggest improvements
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Field stakeholder requests, prioritizing workflow, and identifying new opportunities
Experience and Qualifications:
• Experience in the retail (EPOS, SCO, IM), CRM or loyalty sector as demonstrated by a current understanding of the sector including competitive landscape, business models and trends
• Retail marketing experience
• Campaign Management (Acquisition, In-life, Up-selling & cross-selling, retention)
• Proven creative thinker that independently generates and executes on innovative marketing ideas. Proven track record in crafting compelling positioning and thought leadership content.
• Professional writing and proof-reading experience in English
• Excellent multichannel campaign strategy, management and executional experience
• Proven work experience as an marketing manager or digital marketing specialist
• Proficiency in marketing automation technology
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• BSc degree in Marketing or relevant field
• Comfortable with a fast-paced environment
• CRM platform experience (Salesforce – preferred, HubSpot, Oracle)
• Reporting and data management
• Project management
• CMS management (WordPress)
Benefits (subject to local office benefits policy):
• Opportunity to be part of a rapidly scaling and market leading Fintech business.
• Flexible homeworking
• Health and Wellbeing ethos including regular wellness sessions, fitness and nutrition and other events as well as supported by internally qualified mental health first aiders
• Family friendly enhanced benefits/policies
• Pension, Healthcare, Life Assurance
• Social events and team building
• Celebrations
We understand the value that a diverse and inclusive working environment brings to Trust Payments. We celebrate the differences that people can bring through their cultures, backgrounds and perspectives. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or any other protected characteristic.
To submit your CV for this exciting Retail Marketing Manager opportunity, please click ‘Apply’ now