The 5 most effective ways to measure Black Friday success
Your goal as an eCommerce owner is to get people to buy from your store - to plan your marketing, offer discounts and attract many website visitors. But how can you tell if your Black Friday campaign was a success? How will you measure the outcome of your efforts? Discover the answer in this article! 1. Top landing [...]
Unlock local markets and new consumers with APMs
In the eCommerce world, alternative payment methods are continuing to challenge cards for a share of the market. Despite the rise of alternative payments being attributed to the pandemic, technology has been inevitably driving the payments industry towards faster, more convenient ways of exchanging money for decades. Globally, digital and mobile wallets accounted for roughly half of all eCommerce [...]
7 tips to help you prepare for this winter’s World Cup
Football is one of the most popular international sports bets, especially in European nations like Germany, France, Italy, Spain, and the United Kingdom, where it accounts for 90% of all sports betting.Every four years, 32 national teams worldwide compete in the FIFA World Cup. Undoubtedly, it is the world's most popular sporting event, with the previous event generating an estimated [...]
Introducing the Men of Trust Payments – International Men’s Day
Q & A Michael Buckley Product Marketing Content Specialist I’m Mike, I grew up in Cheshire and escaped to Wales in 2009 to study at Bangor University, and I’ve lived in the area ever since. It’s a beautiful place to be, and I enjoy taking walks, watching movies at the cinema and [...]
Daniel Holden to speak at All-Party Parliamentary Group on Blockchain
Trust Payments’ Group Chief Executive Officer Daniel Holden will be speaking at an Evidence Meeting of the All-Party Parliamentary Group on Blockchain (APPG Blockchain) later today (15 November). APPG Blockchain was set up in January 2018, to ensure that industry and society benefit from the full potential of blockchain and other distributed ledger technologies (DLT). It [...]
In-store POS tips to increase Black Friday sales
Black Friday is taken quite seriously in the United Kingdom. Due to an unsettled economy, inventory issues, demand fluctuations, and changing consumer behaviour, Black Friday sales may feel particularly stressful this year for your business. Though times are tougher, many Brits are still taking advantage of Black Friday to get their Christmas shopping done, with 85% using the event [...]
How Converged Commerce™ can boost customer spending during Black Friday and Cyber Week
It's that time of year again - Black Friday is just around the corner. And the competition will be tough this year, as in 2021, Black Friday weekend sales totalled 9.42 billion British pounds, of which 61.49% were online sales. As a result of the pandemic, consumer spending habits changed significantly in 2020 and 2021, and [...]
Trust Payments wins Best ESG Initiative in Payments prize at Pay 360 Awards
We are thrilled to have been named as winners of the "Best ESG Initiative in Payments" category at the Payment Association's Pay 360 awards ceremony on 5 October 2022. This award is presented to organisations that demonstrate a commitment to ESG beyond public perception and pursue authentic, passionate long-term goals. When the government unveiled the Kickstart scheme [...]
Trust Payments complete charity cycle from London to Paris
A team of cyclists completed their journey from London to Paris on 17 September as part of a 276-mile cycle ride from Greenwich to Paris in partnership with the Payments Association, Guestline and Card Saver. The ‘Tour de Trust’ saw 7 of our most determined cyclists spend 4 days pedalling for a number of different charities – [...]
Your starter guide to Strong Customer Authentication with 3DS2
Businesses in the UK are nearing the deadline to adopt Strong Customer Authentication (SCA) - on 15 October 2022. In line with the Payment Service Directive (PSD2) and enforced by the Financial Conduct Authority, Strong Customer Authentication (SCA) provides users with more security. It reduces fraud when they make payments online. We've covered the basics of Strong Customer Authentication [...]
