5 lessons that start-ups can learn from established businesses
So you’ve taken the plunge and finally decided to open your
own coffee shop. It’s everything you envisaged when you set out at the
beginning: organically grown, Fairtrade coffee imported from Tanzania; deep,
cushiony sofas your customers can get lost in, à la Central Perk; a small band
of loyal regulars that you serve day in, day out.
But for some reason, your little coffee shop is never all
that busy. From the branch of the multi-national coffee chain across the road
the mermaid on the big green sign stares mockingly down at you as customers
flood through their doors at all hours of the day. All you can do is sit there
and think: This S****ucks!
In this situation, you can get angry or you can get even.
Small business-owners need to be learning constantly from the successful
businesses in their industry, even if they’ve found a niche and are trying to
Here are five key lessons that you should take on board when
you’re running a young, growing business:
Know your audience
If you’re unsure about what type of person is walking
through the door to your shop or landing on your website, then how are you ever
going to create the perfect proposition to entice them into making a sale? From
marketing products using the right channels right through to having the right
payment methods at the checkout, major companies have conducted extensive
research on who their customers are and what they want. Investing in smart
analytics tools, devising rewarding loyalty programs, and having a strong
social media presence can help you to understand who you’re selling to and,
more importantly, how you can improve your approach.
Be an innovator
Small businesses entering a congested marketplace need to
take an innovative approach in order to muscle their way in and convert
customers to their brand. This can take obvious forms like new products, quirky
customer experiences and outside-the-box approaches to problem-solving, but
there are additionally lots of small ways that you can attract new customers
through innovation. You could, for example, start accepting cryptocurrency
payments alongside traditional currencies, or create a completely digital customer
journey through your brick-and-mortar store. Many big companies don’t shy away
from taking risks and being market disruptors, and start-ups should adopt the
Identify new market
Starbucks, despite being the villain in this particular
article, should be commended by the way that it identifies patterns in markets
around the world, and adapts
its product offerings in order to benefit from local tastes. Spotting
trends in new markets, before adapting your products, services and operations
to suit consumer preferences, will make your business more efficient and create
new revenues streams you didn’t know were possible. For online businesses this
means providing familiar, local payment methods that are popular in different
countries and which make the checkout process simple for customers.
Having large-scale support networks is a luxury that big businesses can afford, ensuring instant help and support to all of their customers. Start-ups don’t have the resources to compete on this level, but they should still adopt a customer-focused mindset instead of a competitor-focused one. Amazon, the biggest retailer in the world, could save heaps of money by reducing its support function, but instead you can get through to an advisor within minutes, 24/7. Build loyalty by making sure that you take the time to solve every problem throughout the customer journey.
Flexibility is key
Large, successful businesses have grown because when
opportunities and obstacles have presented themselves they’ve been clever
enough to adapt their approach and surmount whatever is in front of them.
Start-ups need to learn that the utopian vision they have of their business may
need to be torn to shreds for success to be achieved. The mobile tech giant
set up as a paper mill in Finland in the 19th century.
Now, 150 years and a few million games of Snake 2 later, it has completely
transformed itself – and is still in a state of constant flux as it reacts to
customer preferences of 2019 and beyond.
Trust Payments power the commerce of thousands of businesses, from single-person start-ups to huge multi-national corporations. We have a team of payments experts that can advise new businesses on the best strategies to achieve high growth and drive revenue through innovation.
To find out how our flexible, international omnichannel
payment solutions can help your business, get in touch with us today.
By Trust Payments|2021-05-24T13:50:47+00:00September 20, 2019|Blogs, Ecommerce|Comments Off on 5 lessons that start-ups can learn from established businesses
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