eCommerce trends for 2023: what can you do to make your business stand out

As major online retailers like Amazon and Alibaba already offer voice shopping, the use of smart voice for eCommerce will continue to rise. Among respondents to a Statista survey in the United Kingdom this year, 46 percent said they use Amazon’s Alexa. Google’s voice assistant is used least among all respondents, with Siri coming in second at 26%.

As more and more consumers shop and buy products using mobile devices like phones and tablets, mobile commerce has grown exponentially. It’s predicted that mobile commerce retail revenues will surpass 100 billion pounds by 2024. Online sellers should focus on providing a great mobile experience for their mobile customers by adopting a mobile-first approach for their eCommerce site.

There’s no doubt AI will have a big impact on eCommerce in 2023, and it will be used for everything from personalisation to customer service to fraud prevention to forecasting, order tracking, and after-sales.

This trend will help businesses manage fraud without impacting customer experience. To mitigate fraudulent payments in real-time, businesses should choose payment providers who offer out-of-the-box solutions.

Omnichannel marketing means engaging with customers through multiple channels, such as your online store, physically in-store, and by phone. Customers who shop across multiple channels have a 30% higher lifetime value, which shows how important it is to catch their attention on the platform they prefer to spend their time. You can use this trend to personalise interactions to customer preferences, which boosts customer loyalty and sales.

In 2020, the eCommerce industry welcomed Web 3.0. It’s a new version of the World Wide Web that’s decentralised, open, and has more utility for users. With Web 3.0, users can interact with digital currencies like Bitcoin, Ethereum, Tether, USD Coin, Binance Coin, and virtual wallets. The modern-age technology enhances their shopping experience and gives them a whole new shopping environment.

It’s common for eCommerce businesses to lose sales over payment processing issues. Online sellers who make it hard to pay for orders experience high cart abandonment rates. Therefore, simplifying the eCommerce checkout process is a must. There should be fewer steps on the checkout pages, no compulsion to create an account, availability of guest checkout, transparency with all costs and policies, and multiple payment options.

With AR, consumers are able to explore products that may not be physically available to them. 34% of customers are already using AR while shopping. In addition, 47% use it online and in stores. Online retailers can take advantage of this trend by creating Web AR applications that trigger through QR codes on their product pages. In this way, the consumer can see the product in their own environment.

According to a new study, convenient payment methods are driving up fraud losses for eCommerce merchants in 2023. It’s predicted that merchants will lose $48 billion to fraud – up 16 percent from $41 billion this year. In spite of the fact that stolen data is still the biggest threat to eCommerce fraud, BNPL and digital wallets are giving bad actors new attack vectors that are pushing fraud to even higher levels. The importance of partnering with a payment gateway that offers real-time fraud management and mitigation has never been greater.