Over the last two years, eCommerce has grown exponentially, enabling 27% of the global population (2.14 billion people) to become digital buyers in 2021. This means one in four people will make their purchases online – and tapping into this audience is today’s most significant challenge for most businesses. The coronavirus pandemic has accelerated this. According to Econsultancy, the proportion of people in the UK who prefer online shopping to in-store rose to 70% during the pandemic, compared to less than 50% pre-pandemic.
Managing an online store is a job that involves many processes, from building a website to accepting payments and managing stock. A highly effective way to manage all these tasks is with the help of a comprehensive software solution, as opposed to individual problem-solving.
Growing businesses need sustainable systems to help them compete with monopoly marketplaces like Amazon or Etsy. These systems need to make it easy for them to sell online while providing a great customer experience. Any growing business can also leverage the benefits of an online platform – from cost-effectiveness to easily manageable cash flow.