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12 days of eCommerce – Our Top Tips to Help You Take Advantage of the Year-End Sales: Part 1

12 days of eCommerce

We’ve officially started the countdown to the holiday season! ⏲ While your customers are frantically making the last of their Christmas shopping, it’s a good time to up your eCommerce efforts before the end of the year.

Although Brits now have the option of in-store shopping, the majority (64% according to QuantumMetric) will be most engaged with your brand’s digital experience, and many are planning to purchase roughly the same amount of gifts online as they did last year.

Shoppers looking for bargains online are a golden ticket to increased sales for your businesses. Not sure how to get into the action? Don’t fret – we have prepared our top tips to help you prepare for the 12 days of Christmas



On the first day of Christmas…

Everyone will most likely be stuffing their faces with tasty food and enjoying a day of “doing nothing”. To capitalise on this day before the big shop on Boxing Day, make sure you boost your SEO rankings. Take a look at your website and make sure you have robust SEO and that your content is up to scratch. Double check your metadata is compelling enough to entice users to click through to your pages. Is your site mobile-friendly? How fast are your pages loading? This is all stuff that can potentially affect Boxing Day sales.!

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On the second day of Christmas…

Is go time for Boxing Day. Offering holiday discounts should be on your list of things to do. Use an eCommerce platform like Stor to give your customers access to special deals or prices by offering discount codes and promotions. Your customers are on the hunt for their gifts, and discounts are a good tool as long as your customers can quickly find what they need on your website. Enable advanced search functionality to make life easier for them – your customers will leave your site if it is frustrating, difficult to search, or slow.



On the third day of Christmas…

Shoppers will still be buzzing after the sales, so they will likely still search for a good deal before the year ends. With deals too good to be true, they will be concerned about transaction security and data privacy. Put their mind to rest with a robust out-of-the-box payment gateway that not only supports their preferred way of payment but is also compliant with The Payment Card Industry Data Security Standard (PCI DSS).

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On the fourth day of Christmas…

Catch more flies with honey! Translation: your customer reviews are very important to incentivise undecided prospects. You can benefit greatly from allowing your customers to rate your products. Reviews, which are customer-generated content, are good for your website because they boost your SEO value. They increase your click-through rate by providing more content for search engines, targeting long-tail keywords. So get those review requests out!



On the fifth day of Christmas...

We’re just days away from the end of the year. Prospective customers have read your updated product descriptions, read customer reviews, and added items to their shopping carts. The problem, however, is that if your customer leaves the site without checking out, what do you do? It would be a great time to take advantage of your email skills and orchestrate a cart abandonment campaign. Adding it to your sales strategy can help boost your revenue this holiday season, as well as throughout the year.

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On the sixth day of Christmas…

Consider your local markets if you are selling internationally…and their bank holidays. Selling and shipping to customers across the country (or around the world) can be incredibly complicated and nuanced due to differences in counties and states. It is possible for your company to become vulnerable to a host of legal issues if any jurisdictional restrictions are neglected, intentionally or by mistake. Make sure you consult a professional and do your research.


The ultimate sales tool is a satisfied customer, whether they’re coming to your website from word of mouth from family and friends, positive website reviews or positive feedback on social media. You’re only halfway through the tips but check back in a few days to learn how to get satisfied customers from website visitors and reap the benefits of your hard work.

Security statement

Security is our top priority at Trust Payments and we strive to ensure that all data is kept secure at all times We keep all customer data safe with AES256 encryption, SSL Certificates, and a minimum of TLS1.2, between your website and our datacentres.

Our systems are scanned quarterly using the Qualys PCI Platform, an independent Qualified Security Assessor (QSA) and approved vendors – Omnicybersecurity (UK) & Forgenix (US) – to ensure compliance with the security requirements of the card schemes.

We follow a number of rigorous security procedures on a daily basis including, but not limited to, continuous monitoring of our perimeter, dark web monitoring, and internal checks to ensure that CIA triad is maintained at all times.

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