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7 Secrets to Designing an eCommerce Website That Actually Sells

7 secrets to ecommerce web design

Turning website visitors into customers requires good eCommerce web design. Your website design should facilitate an easy, seamless, and quick shopping experience. Despite the best online advertising efforts, you might lose valuable customers if you do not optimise your online store for sales. With our below eCommerce website design tips, you’ll see a spike in conversion in no time.

An Overview of eCommerce Web Design

eCommerce is the industry with the most considerable disparity between conversion rates. The success of two businesses selling the same product online is often quantified by their user experience process. This is where eCommerce web design becomes paramount to the success of your online shop.

In a nutshell, eCommerce web design encompasses a whole suite of techniques and practices that allow online retailers to design their websites to facilitate the buying and selling process of any products.

Top secrets to boost your eCommerce website:

1. Have a carefully designed landing page

The landing page is the first thing visitors see when they land on your website, so it’s the first impression you want to make. A clear call to action (CTA) will guarantee your website visitors convert into buyers. Your landing page design should complement your products and services and be consistent with the overall look of your website. This may require you to invest some money in creating a unique design, but it will definitely pay off in the long run.

2. Have a unique selling proposition (USP)

Investigate what makes your online store stand out and leverage it to drive sales. Anticipate what your customers are looking for and design a search function in your navigation that allows searching based on keywords and tags. Take that a step further by refining suggestions and results. For undecided customers, offer a navigation menu that lets them browse through everything your store offers. You should make sure the navigation on your website is easy to use, consistent, and allows users to refine and reverse their choices intuitively.

3. Put yourself in your customers (online) shoes

Your eCommerce website design must reflect your audience’s thinking if you want to connect with them. A well-designed, simple eCommerce website that is easy to navigate, which simplifies the shopping process, is all your potential customers are looking for. When you think like your customer, you can anticipate what they want from your eCommerce store—and then design your site in order to meet those needs. Think about what kind of layout might be easiest to navigate, how to organise your products in a way that makes sense for them and how to simplify the checkout process.

4. Have a smooth checkout process

If you want customers to buy from you, the process of buying needs to be simple, straightforward, and pain-free. Partner with a payments provider that will help you make your checkout page simple and offer multiple payment options. Clearly explain how the process works: what information you need to process a purchase (and where the customer needs to input it), the different shipping options available (as well as the price) and what to do if there’s a problem with the order or a return is required.

5. Use positive feedback to validate your store (social proof)

When you are starting out, every positive customer review matters. You should create a testimonials section where you display quotes from customers describing their experience with your products and eCommerce website. You’ll appear more trustworthy to your visitors if they see that others have had positive shopping experiences on your site (whether that’s through reviews or customer testimonials), and, consequently, your conversions will go up.

6. Responsive design is now the norm

Since 2016, mobile has surpassed desktop as the preferred way to surf the web. You need to make sure your eCommerce website design is fully responsive in the mobile environment if you want to capture customers who want to shop on their phones and tablets. Otherwise, these valuable mobile visitors are likely to abandon their carts and never return to your website. Use a website builder that uses responsive templates that look great on mobile and desktop screens.

7. Keep up with SEO (Search Engine Optimisation) best practices

The tips can be boiled down to three points: use relevant keywords, write engaging product descriptions, and take advantage of the tools built into the site. A keyword is a word or phrase that a prospective customer would use to find you. Search engines will start to associate your store with that phrase if you use the same key phrase a few times throughout your online content. Search engines also analyse your product descriptions to see if they are relevant. If you write rich and accurate descriptions, you’ll undoubtedly boost your search engine rankings.


Your company is best positioned to achieve great success with a well-executed eCommerce website. In addition to our best website tips, it’s essential to ensure you secure the right tools to empower your business as it develops, from optimum eCommerce software to the fastest digital payment acceptance products.

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Security is our top priority at Trust Payments and we strive to ensure that all data is kept secure at all times We keep all customer data safe with AES256 encryption, SSL Certificates, and a minimum of TLS1.2, between your website and our datacentres.

Our systems are scanned quarterly using the Qualys PCI Platform, an independent Qualified Security Assessor (QSA) and approved vendors – Omnicybersecurity (UK) & Forgenix (US) – to ensure compliance with the security requirements of the card schemes.

We follow a number of rigorous security procedures on a daily basis including, but not limited to, continuous monitoring of our perimeter, dark web monitoring, and internal checks to ensure that CIA triad is maintained at all times.

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