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Navigating the perfect Winter getaway booking experience

Navigating the perfect Winter getaway booking experience

Winter is the perfect time to book a magical, snowy vacation and embrace the cold weather. The allure of winter getaways is undeniable. Many of us crave winter getaways, whether it is snow-covered landscapes or warmer climates. December travels have a special place in our hearts. 

An effortless booking experience is crucial in this context. To help with some inspiration, we’ve collected the best advice to help you offer your customers the perfect winter booking experience. It’s not just about the destination, it’s also about how effortlessly they can embark on their winter adventure.

Winter travel trends to know of winter getaways

The number of people planning a winter break has increased by 16% year on year, with 29% planning to take it this year. 

For the remainder of 2023 and early 2024, extended winter breaks, which allow travellers to escape the cold for sunnier overseas destinations, are expected to be popular.

The most popular type of holidays this winter, according to The Association of British Travel Agents (ABTA), are :

Peak travel dates

Christmas and New Year are typically the busiest travel periods. However, travellers are advised to explore off-peak travel options, potentially enjoying fewer crowds and lower costs.

It is difficult to predict the Christmas airport crowds since the holiday falls on a different day each year, and travel patterns are sometimes dictated by the workweek. This year, Christmas falls on a Monday.

It is extremely popular to travel just after Christmas, but relatively few people travel on Christmas Day or New Year’s Day. Peak travel days are Christmas Eve, Boxing Day and New Year’s Eve, which historically have the highest volume of flights on that day.

Based on average air travel, here are the best and worst travel calendar dates before and after Christmas:

Worst Winter Travel Dates for 2023

Worst Departure DatesWorst Return dates
Thursday, December 21Tuesday, December 26
Friday, December 22Wednesday, December 27
Saturday, December 23
Saturday, December 30
the morning of December 31st

Best Winter Travel Dates for 2023

Best Departure DatesBest Return dates
Monday, December 18Thursday, December 28
Tuesday, December 19 Friday, December 29
Wednesday, December 20 New Year’s Eve
Christmas DayNew Year’s Day
Thursday, December 28 (for NYE)Wednesday, January 3
Friday, December 29 (for NYE)Thursday, January 4

Tips for making travel a winter breeze for customers

Here are our tips designed to help you reduce customer stress during travel by reducing your workload:

Provide tailored winter travel recommendations

 Travel agencies should focus on understanding individual preferences, needs, and budgets to provide personalised travel suggestions. This could range from luxury resorts to budget-friendly hidden gems.

Offer exclusive deals and packages

Agencies can leverage their partnerships with hotels, airlines, and local operators to offer exclusive deals combining value for money and unique experiences.

Provide hassle-free trip planning

By managing schedules, finding the best routes, and ensuring convenient connections, travel agencies can make trip planning hassle-free for customers.

Suggest insurance options

Recommending the best insurance options tailored to the trip’s specifics can add more security and peace of mind for travellers.

Create balanced itineraries

Utilising deep knowledge of destinations, agencies can create itineraries that balance popular tourist spots with hidden gems, offering an enriched travel experience.

Offer 24/7 support

Offering round-the-clock support for any issues or emergencies is crucial, ensuring travellers have a reliable point of contact.

Foster local partnerships

Collaborating with local guides, artisans, and cultural experts can provide travellers with authentic and immersive experiences.

Ask for post-trip feedback

Gathering feedback after the trip helps agencies understand what worked well and what can be improved, ensuring continuous enhancement of their services.

Offer group and event packages

Offering tailored packages for groups, families, or special events like destination weddings can cater to niche travel needs.Offering tailored packages for groups, families, or special events like destination weddings can cater to niche travel needs.

How to improve the booking experience

Read on for key methods for refining the booking experience, ensuring that customers begin their travel adventure on a positive note:

Use user-friendly payment gateways

For travel agencies, integrating user-friendly and secure payment gateways is essential for a smooth transaction experience.

eCommerce website optimisation

Agencies should focus on improving their websites for ease of navigation, informative content, and responsive design to enhance the user experience.

Website personalisation

Implementing features that personalise the browsing experience can make customers feel more valued and increase engagement.

Streamline the booking process

Simplifying the booking process with clear steps and minimal hassle can significantly improve customer satisfaction.

Mobile optimisation

Ensuring the website is optimised for mobile devices is crucial as more customers book trips via their smartphones.

Plan the perfect winter getaway

The perfect winter getaway starts with the booking experience. Travel agencies that focus on understanding their customers, offering personalised and hassle-free planning, and utilising technology to streamline the booking process are set to create memorable travel experiences. 

At Trust Payments, we help travel operators reduce costs, be more efficient and have higher approval rates with merchant services for travel agencies. We ensure secure, speedy collection of guest payments such as booking fees, flight tickets and accommodation deposits.

Get in touch today and make travel booking payments seamless!

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