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Trust Payments partners with Pennies to help Well encourage micro-donations in-store

Trust Payments partners with Pennies to help Well encourage micro-donations in-store

Trust Retail, part of the Trust Payments Group, has announced a new partnership with Pennies, the award-winning micro-donation charity to help encourage charitable donations when paying in cashless ways.

The new partnership has been launched by leading independent pharmacy chain Well, with micro-donations launched in-store for Random Acts of Kindness Day today (17th February). To mark the official launch, Well will be supported by Pennies and Trust Retail who will match the totals donated by customers using cashless payments on Random Acts of Kindness Day.

“At Trust Payments, we strive to build a better, more sustainable tomorrow by helping businesses drive social and environmental change. This partnership with Pennies and Well is a great step forwards in helping to make it seamless for customers to play their part with frictionless donations to the worthwhile causes that Mind supports. We look forward to helping Well reach its fundraising targets and expanding this technology across our Trust Retail portfolio.”

Daniel Holden
CEO, Trust Payments

Pennies has estimated that micro-donations present an ambitious but achievable opportunity to inject an annual £1bn into the UK charity sector – if every UK card holder gave just 35p a week.  In total, the fintech charity has enabled over 158 million micro-donations, raising over £39million in vital additional income for charities in the UK, Northern Ireland, and Republic of Ireland.

Alison Hutchinson CBE, CEO Pennies added: “We are excited to welcome Well Pharmacy to the micro-donation movement, and we know their customers generosity will make a big difference to Mind, a charity working tirelessly to ensure everyone experiencing a mental health problem gets support and respect. 

“Micro-donations through Pennies have been accelerating over the last two years with record numbers of retailers starting to offer their customers the choice to give back in an easy and affordable way. Despite the increase in everyday costs such as rises in energy, food and fuel costs, the UK public continues to demonstrate its generosity – and preference – for giving ‘small and often’ and when they choose. Micro-donations matter as lifeblood for the UK charity sector, now more than ever.” 

Alison Hutchinson CBE
CEO, Pennies

Well chose to work with Trust Retail and Pennies as part of its commitment to colleague and corporate fundraising in aid of Mind. Customers are now being offered the chance to donate 9p on top of their purchase when making a payment by card or digital wallet. These funds, which will be processed by Trust Payments in conjunction with Pennies, will help support the mental health charity Mind to run services including the Mind Infoline, legal line, and online community, Side by Side.

The Well partnership with Mind was launched in May last year as part of Well Pharmacy’s Culture Code commitment, and selected stores have been encouraging customers to donate since December. So far, over 50,000 donations have been received.

The pandemic has had a devastating impact on the nation’s mental health, and the current cost of living crisis is adding further toll. More people than ever are experiencing a mental health problem and need support from Mind.

“We are delighted to be able to offer this new way of donating, which is a simple approach and can make all the difference to such a vital charity. With one in four of us experiencing a mental health problem every year, we know how important it is to keep raising money for Mind. We are very proud of our charity partnership and working with Pennies will play an important part in that partnership.”

Seb Hobbs
CEO, Wells Pharmacy

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